Tuesday, March 15, 2011

Sony buys ball-tracking firm Hawk-Eye

Sony buys ball-tracking firm Hawk-Eye

Sony buys ball-tracking firm Hawk-Eye


Electronics giant Sony has completed the purchase of Hawk-Eye, the British-based company that provides ball-tracking technology in tennis and cricket.

Financial details weren't disclosed but sections of the British media value Hawk-Eye at around STG20 million pounds ($A32.06 million).

Naomi Climer, vice president of Sony Europe, says Hawk-Eye has developed a worldwide reputation for "resolving close calls in critical sporting situations."
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Hawk-Eye is also used in snooker, while football's world governing body FIFA could utilise the tracking system as it looks to introduce technology to rule on goal-line decisions.

Paul Hawkins, inventor of Hawk-Eye, said on Monday the takeover by Sony will create "immense opportunities for the sports industry."

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